Privacy Policy

Effective Date: August 21, 2026

Project Taco LLC, doing business as VIVA Taco Festival (“VIVA,” “we,” “us,” or “our”), respects your privacy and is committed to being transparent about how information is collected, used, and shared when you visit our website, purchase tickets, register for an event or activity, sign up to receive communications, participate in a promotion, or otherwise interact with VIVA Taco Festival.

This Privacy Policy explains the types of information we may collect, how we may use that information, and the choices available to you.

1. INFORMATION WE MAY COLLECT

Depending on how you interact with VIVA, we may collect information that you voluntarily provide, including:

• First and last name
• Email address
• Telephone number
• Mailing or billing address
• Ticket-purchase and registration information
• Information submitted through contact forms
• Event, activity, contest, or giveaway registrations
• Marketing and communication preferences
• Information related to vendor, sponsor, participant, volunteer, or other event applications
• Any other information you choose to provide to us

When you purchase tickets or make other payments, payment information may be collected and processed by our third-party ticketing or payment-processing providers. VIVA may not directly receive or store your complete credit-card information.

2. INFORMATION COLLECTED AUTOMATICALLY

When you visit our website, certain information may be collected automatically through cookies, analytics tools, pixels, and similar technologies.

This information may include:

• IP address
• Browser type
• Device type
• Operating system
• Pages viewed
• Links clicked
• Approximate geographic location
• Referring website
• Date and time of visits
• Website interaction and usage information

We may use this information to understand how visitors use our website, improve website performance, measure marketing efforts, prevent fraud, and improve the VIVA experience.

3. HOW WE USE YOUR INFORMATION

We may use information we collect to:

• Process ticket purchases and registrations
• Provide information about VIVA Taco Festival and related events
• Communicate event updates, schedule changes, reminders, and important notices
• Respond to questions and customer-service requests
• Administer contests, giveaways, registrations, and promotions
• Manage vendor, sponsor, participant, volunteer, and other applications
• Send marketing emails or other communications when permitted
• Improve our website, events, marketing, and services
• Analyze website traffic and user engagement
• Detect and prevent fraud, misuse, or security incidents
• Comply with legal and regulatory requirements
• Protect the rights, safety, and property of VIVA, our attendees, our partners, and others

4. EMAIL AND MARKETING COMMUNICATIONS

If you provide your email address and sign up to receive updates, VIVA may send you information about the festival, ticket availability, entertainment, activities, promotions, sponsors, future events, and related announcements.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the email.

Even if you unsubscribe from promotional messages, we may still send you transactional or service-related communications regarding tickets, registrations, purchases, safety information, or significant event updates.

5. TEXT MESSAGES

If you voluntarily opt in to receive text messages from VIVA, we may use the telephone number you provide to send event-related or promotional communications in accordance with your consent and applicable law.

Message and data rates may apply. You may opt out of marketing text messages using the instructions provided with those messages.

6. COOKIES AND ANALYTICS

Our website may use cookies and similar technologies to remember preferences, understand website activity, measure advertising performance, and improve the website.

Third-party analytics, advertising, social-media, and technology providers may also use cookies or similar technologies when you visit our website. Depending on the services used on the website, these third parties may collect information about online activity over time and across different websites or online services.

Your browser or device may allow you to block or delete certain cookies. Disabling cookies may affect the functionality of portions of the website.

7. HOW WE MAY SHARE INFORMATION

We may share information with third parties when reasonably necessary to operate VIVA Taco Festival, including:

• Ticketing providers
• Payment processors
• Website-hosting and technology providers
• Email and communication platforms
• Analytics and advertising providers
• Event-management providers
• Contractors and service providers
• Vendors or partners involved in activities for which you have registered
• Professional advisers, including attorneys and accountants
• Government agencies or law-enforcement authorities when required or permitted by law

We may also disclose information when we reasonably believe disclosure is necessary to protect VIVA, our attendees, our property, our legal rights, or the safety and rights of others.

If Project Taco LLC is involved in a merger, acquisition, restructuring, sale of assets, or similar business transaction, information may be transferred as part of that transaction as permitted by law.

8. SALE OF PERSONAL INFORMATION

VIVA does not intend to sell personal information for monetary consideration as part of its ordinary business operations.

Nevada residents may have the right under applicable Nevada law to submit a verified request directing an eligible website operator not to make certain sales of covered information.

Requests may be submitted using the contact information provided at the end of this Privacy Policy.

9. ACCESSING OR CORRECTING YOUR INFORMATION

You may contact us to request that we review or correct certain personal information we maintain about you.

We may need to verify your identity before responding to a request. Certain information may be retained when required for legal, security, transactional, record-keeping, or legitimate business purposes.

10. DATA RETENTION

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing services, maintaining business and transaction records, resolving disputes, protecting our legal interests, and complying with applicable laws.

Retention periods may vary depending on the type of information and the reason it was collected.

11. DATA SECURITY

We use reasonable administrative, technical, and organizational measures intended to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

No website, database, electronic transmission, or storage system can be guaranteed to be completely secure. You provide information electronically at your own risk.

12. THIRD-PARTY WEBSITES AND SERVICES

Our website may contain links to third-party websites, ticketing platforms, social-media platforms, sponsor websites, vendor websites, or other online services.

Those third parties operate independently from VIVA and may have their own privacy policies and practices. VIVA is not responsible for the privacy practices, security, content, or operation of third-party websites or services.

We encourage you to review the privacy policies of any third-party service you use.

13. CHILDREN’S PRIVACY

VIVA Taco Festival is a family-friendly event, but our website and online services are not directed toward children under the age of 13 for the purpose of independently collecting personal information from them.

Parents or legal guardians should complete registrations, ticket purchases, or other online submissions on behalf of minor children when appropriate.

If we learn that personal information from a child under 13 has been collected in a manner inconsistent with applicable law, we may take steps to delete it.

14. PHOTOGRAPHY AND VIDEO AT THE EVENT

Photography, video recording, and other media production may take place at VIVA Taco Festival.

Information concerning photography, filming, recording, and use of attendee likenesses is addressed separately in the VIVA Taco Festival Terms and Conditions.

15. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes in our practices, services, technology, or applicable law.

When material changes are made, the updated Privacy Policy will be posted on our website with a revised effective date. Your continued use of our website after an updated policy is posted is subject to the updated policy.

16. CONTACT US

For questions about this Privacy Policy or requests concerning your personal information, contact:

Project Taco LLC
d/b/a VIVA Taco Festival
Email: info@projecttaco.com